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What you need to know about the winter sales in Spain

GenevaTimes by GenevaTimes
January 8, 2026
in Europe
Reading Time: 3 mins read
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What you need to know about the winter sales in Spain
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In many countries around the world such as the US, the UK and Australia, winter sales begin straight away after Christmas on Boxing Day, but here in Spain it’s slightly different.

Whether you’ve been waiting for the sales to purchase any new items you need or you want to start spending the money you received for Christmas, many people look forward to the winter sales where they can get their hands on some great bargains.

Consumers planning to take advantage of the sales will spend an average of €197 per person, this is €16 more than the estimate made in 2024, according to a report by the Spanish Consumers Association, based on a survey of 2,000 people.

The festive season runs all the way up to January 6th in Spain with Three Kings’ Day in Spain, so typically winter sales don’t start until after this date when everyone has finished with shopping for gifts.

This season’s sales (rebajas in Spanish) are the perfect time to buy winter clothes, since big discounts are expected on jumpers, jackets and coats.

Spain’s main fashion brands such as Zara, Mango, Stradivarius and Bershka will launch their sales on January 6th on their online platforms and on January 7th in physical stores.

El Corte Inglés is already offering discounts of up to 40 percent on fashion, electronics, toys, and appliances, but sales will officially begin on January 7th and run until February 28th. 

This year some stores such as H&M, Footlocker and The North Face, however, have already started selling discounted items.

Cortefiel, Springfield and Women’ Secret have already started their sales with discounts of up to 60 percent on their website and in store too.

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Although January 7th is the general start date, sale times also slightly differ between regions. Sales typically continue until February or March, depending on the region you live in.

In the Canary Islands, Castilla y León, Catalonia, Extremadura, La Rioja and Navarra the sales will end on March 6th. In Murcia they will extend until the 7th. 

In Castilla-La Mancha, the Basque Country and Madrid they will continue until March 31st. 

While in Cantabria and Galicia they will finish on April 6th and 7th respectively. 

In Andalusia, the Balearic Islands, Murcia and Valencia they will end on March 7th, while in Asturias, the Canary Islands, Castilla y León, Catalonia, Extremadura and Navarra they will end on March 6th.

In Madrid, Castilla-La Mancha and the Basque Country, sales finish on March 31st and in Cantabria and Galicia, they continue until April 6th and 7th respectively.

And in Valencia, they will stop on the second Saturday in March. 

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Spain’s Caixa Bank has released several tips on how to make the most of the sale season this year.

This includes creating a sales budget and adjusting it to your finances, setting clear goals about what products you need, review purchases you’ve been putting off because of the high prices and remember it’s more than just clothes. 

Keep in mind as well that most shops have second and third rebajas, whereby they drop their prices even further as they aim to get rid of all their old stock before the sales period ends.

So if you’re not in a rush to go on a shopping frenzy, there are even better deals to be had if you wait a few weeks after January 7th.

For example, El Corte Inglés has the Días Límite (Limit Days), where the discounts go as far as 70 percent, so it may well be worth waiting.

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