Los Angeles-based Create Music Group (CMG), which was valued at $1 billion last year following a $165 million investment round, has acquired again.
The company revealed today ( December 18) that it has snapped up Cr2 Holdings Group, adding the UK dance music label and its subsidiaries to its portfolio.
The deal brings Cr2 Records, MBMB Publishing, and music education platform Sample Tools by Cr2 under CMG’s ownership.
CEO Mark Brown, who founded Cr2 in 2004, will stay on as President. CMG Co-founder Jonathan Strauss and Senior Vice President Eric Nguyen will join the company’s board.
Financial terms of the acquisition were not disclosed.
Create said in a press release that it “will back Cr2 and Mark with capital, technology and a global infrastructure to drive the label’s growth strategy with further investments into independent dance artists, catalogs, labels and publishers”.
Los Angeles-headquartered CMG has been on an acquisitive streak in recent months. In February, it announced a strategic catalog acquisition and joint venture with Pack Records of New York and New Orleans.
In March, CMG acquired the catalog of electronic music producer and DJ Deadmau5, along with that of his label Mau5trap. Create said the deal is valued at “over $55 million” and includes the “master recordings and copyrights” of more than 4,000 songs. The deal also includes the formation of a joint venture, under which Deadmau5 and Mau5trap will release new music via CMG.
It also acquired Berlin-headquartered indie music company !K7 this year.
Elsewhere, it formed joint ventures with Ty Dolla $ign and Shawn Barron’s EZMNY Records and Star Trak Entertainment (launched in 2001 by Rob Walker and producer duo Pharrell Williams and Chad Hugo of The Neptunes).
Last month, CMG invested $500 million in a new fund by Circuit Group, which owns management firms Ayita and Seven20. The fund is focused on the acquisition of music assets and other cultural IP.
CMG, which distributes music generating over 150 billion streams monthly across digital platforms, will provide capital, technology infrastructure and global distribution capabilities to support Cr2’s expansion plans, it said.
The acquisition further expands CMG’s roster of electronic music. Cr2 has spent two decades releasing tracks from DJs and producers including David Guetta, Avicii, Eric Prydz, Camelphat, Fedde Le Grand and Steve Angello. The label has charted multiple dance hits in the UK, US, and Australia.
“We’re huge believers in Cr2 and Mark’s ability to identify, nurture and develop talent and entrepreneurs in the dance music space. We look forward to getting him the tools to fuel the company’s future growth.”
Jonathan Strauss, Create Music Group
Commenting on the deal, CMG Co-founder Jonathan Strauss said: “Mark has established one of the most exciting labels in the UK, consistently delivering hit after hit.”
“We’re huge believers in Cr2 and Mark’s ability to identify, nurture and develop talent and entrepreneurs in the dance music space. We look forward to getting him the tools to fuel the company’s future growth.”
Cr2 Founder and CEO Mark Brown added: “Jonathan, Eric Nguyen, Kyle Bartelman and the entire Create team are building an operating platform for label entrepreneurs that will help position Cr2 for significant investments into artists and labels and help us deliver global hits.
“Create’s ethos of backing the founder’s vision, along with their significant investments into data and technology, together with potent capital resources, make them the perfect partners for Cr2’s next phase of growth.”
“Create’s ethos of backing the founder’s vision, along with their significant investments into data and technology, together with potent capital resources, make them the perfect partners for Cr2’s next phase of growth.”
Mark Brown, Cr2 Holdings Group
Eric Nguyen, Create Music Group’s Senior Vice President of Corporate Development and M&A, said: “Cr2 represents the type of entrepreneurial and culturally influential label we seek to invest in.
“This deal with Mark is yet another important step in our effort to build a premier global platform for dance artists and label teams, and I look forward to working with Mark to expand our footprint.”
Music Business Worldwide
