Bread at 99 cents: farmers denounce price “dumping
Keystone-SDA
A loaf of bread at CHF0.99 ($1.23), a bottle of Chasselas at CHF2.19, sustainable meat at rock-bottom prices: the Swiss Farmers’ Union is speaking out against “reckless pressure” on prices and is calling the major retailers to account.
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This trend is detrimental to sustainability and encourages food waste, the umbrella organisation said in a press release on Friday.
Above all, the organisation doubts the promises made by the major retailers to finance the price cuts themselves, and not to pass them on to producers. “The long-term reality suggests otherwise”, the union said.
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The discounter Aldi Switzerland has recently attracted attention with massive price cuts, and other distributors have followed suit. The association Marchés Equitables Suisse has referred the matter to the Competition Commission, arguing that the introduction of a CHF0.99 loaf of bread, followed by across-the-board price cuts, reveals an unfair market situation.
Translated from French by DeepL/ts
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