AEG ticketing subsidiary AXS has made two key leadership appointments as part of its expansion across Europe.
Peter Quinlan has been named Managing Director, Europe, and Hannah Rouch joins as the VP, Marketing, Europe – both, newly created roles.
Based in London, and reporting to Blaine Legere, President, International, Quinlan will lead AXS’s European operations, “unifying and advancing the company’s regional strategy with a focus on growth, alignment, and operational excellence,” the company said on Thursday (November 6).
Rouch, meanwhile, also based in London, will oversee AXS’s European Marketing, working closely with Quinlan to “strengthen the AXS brand and drive marketing excellence, growth and innovation across all European territories”.
Quinlan brings 18 years of experience at Live Nation Entertainment, where he held a range of senior roles spanning marketing, sponsorship, and ticketing across global markets.
Most recently, Quinlan served for four years in a Global Executive role at Ticketmaster, leading initiatives across commercial partnerships, ancillary revenues, payments, and fraud operations.
Hannah Rouch VP, Marketing will report to Quinlan to “accelerate growth across the market”. Rouch brings extensive marketing experience in e-commerce industries, having most recently joined from Gumtree/Ebay where she spearheaded a purpose and brand lead reposition of the platform.
She has also held leadership roles within Motors.co.uk and Bauer Media and brings with her a wealth of media and agency experience.
“Europe remains a critical growth engine for AXS, and these appointments mark an important step forward in our continued evolution.”
Blaine Legere, AXS
“Europe remains a critical growth engine for AXS, and these appointments mark an important step forward in our continued evolution,” said Blaine Legere, President of International, AXS.
“Peter’s global experience and operational acumen, combined with Hannah’s deep marketing expertise and track record of execution, will be instrumental as we continue to scale and deliver across the region.”
Added Legere: “These new appointments reflect AXS’s ongoing commitment to scale, unify, and empower our international teams. With this expanded leadership structure, we’re better positioned than ever to deliver world-class support for our clients and partners.”
“AXS has built a reputation as one of the most artist- and fan-friendly companies in the industry.
Peter Quinlan
Quinlan said: “AXS has built a reputation as one of the most artist- and fan-friendly companies in the industry.
“There’s tremendous opportunity for growth — especially in Europe, where promoters, venues, and artists are looking for innovative, transparent partners, with technology that can scale and deliver. I’m excited to help lead that charge.”
“I’m thrilled and energised to take on this role at a time of significant growth for AXS across Europe.”
Hannah Rouch
Hannah Rouch added: “I’m thrilled and energised to take on this role at a time of significant growth for AXS across Europe.
“Our focus will be on strengthening our brand and reach across Europe and building out marketing as a growth engine for the business – accelerating our ability to deliver for our clients and enhancing our efforts to ‘hold the hand of the fan’ from show discovery to live event.”
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